APP PRIVACY POLICY
Last updated: 1 October 2026
This Privacy Policy explains how After Pierce Labs LTD (“we”, “us” or “our”) collects, uses, stores and protects personal information when you use the Capelli Remi mobile application (“App”) and services associated with your Capelli Remi account.
The App is operated by:
After Pierce Labs LTD
Unit 8, Momentum Business Centre
Haslingden Road
Guide
Blackburn
BB1 2NF
United Kingdom
Email: contact@afterpierce.com
For the purposes of applicable UK data protection legislation, including the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018, After Pierce Labs LTD is the data controller for personal information where we determine how and why that information is processed.
1. Information We Collect
The information we collect depends on how you use the App and the features and services you choose to use.
1.1 Personal and Account Information
When you create or use a Capelli Remi account, we may collect:
Your full name
Your age and/or date of birth
Your email address
Your account details
Your membership type and status
Your communication preferences
We use this information to create and manage your account, verify eligibility for services, administer memberships, communicate with you and provide App functionality.
1.2 Membership Information
Capelli Remi may offer both free and paid memberships.
When you become a member, we may process information including:
Your membership type
Membership status
Start date
Renewal or expiry information
Benefits associated with your membership
Offers available to your account
Your use or redemption of membership benefits
This information is used to operate and administer your membership.
1.3 Loyalty Points, Rewards and In-Store Activity
The App may allow users to collect and redeem loyalty points and other rewards in Capelli Remi stores.
We may process information relating to:
Loyalty points earned
Loyalty points redeemed
Your current points balance
Rewards earned or redeemed
Discounts and promotional offers used
Eligible purchases associated with your account
Participating Capelli Remi store activity associated with your account
We use this information to operate our loyalty programme, maintain accurate points balances and provide rewards, discounts and membership benefits.
1.4 Purchases, Subscriptions and Payment Information
If you purchase a paid membership, subscription or other product or service through the App, payment information will be processed in order to complete and administer the transaction.
Payments may be processed by a third-party payment provider or the relevant app-store platform.
Where payment processing is handled by a third party, After Pierce Labs LTD does not receive or store your complete payment card or bank account details.
We may receive information relating to your transaction, including:
Confirmation of payment
Transaction identifiers
Purchase information
Subscription type
Subscription status
Renewal information
Cancellation or expiry information
Payment providers may collect and process additional information in accordance with their own privacy policies.
1.5 Communications and Customer Support
The App may provide a way for users to contact Capelli Remi.
If you contact us through the App or another communication method, we may collect:
Your name
Your email address or other contact information
The contents of your message
Information relating to your enquiry
Previous correspondence with us
Any information or attachments you voluntarily provide
We use this information to respond to enquiries, provide customer support, investigate issues and maintain appropriate records.
1.6 Device and Technical Information
When you use the App, certain technical information may be collected automatically by us or by service providers used to operate the App.
Depending on the technology used, this may include:
Device type
Operating system and version
App version
Device or application identifiers
IP address
Language and regional settings
App interactions
Diagnostic information
Crash reports
Performance information
We may use this information to operate, maintain, secure and improve the App, diagnose technical problems and understand how the App is being used.
1.7 Push Notifications
If you choose to enable push notifications, we or our service providers may process a device or notification identifier in order to deliver notifications to your device.
Notifications may include information concerning:
Your account
Membership
Loyalty points and rewards
Exclusive offers
Promotions
Deal of the Day
Capelli Remi stores
Important service information
You can disable push notifications at any time through your device settings.
1.8 Analytics and App Performance
We may use analytics, diagnostic and crash-reporting technologies to understand how the App performs and how its features are used.
Depending on the technology used, this may include information about App interactions, sessions, device information, errors, crashes and general usage statistics.
This information helps us identify technical problems, improve App performance and develop our services.
Where consent is legally required for a particular technology, we will request appropriate consent.
1.9 Location Information
Certain App features may request access to your location where location functionality is provided.
For example, location information may be used to help identify nearby Capelli Remi stores or provide services relevant to your location.
Where your device requires permission for location access, you can choose whether to grant that permission and can withdraw it through your device settings.
1.10 Camera, Photographs and Files
Where an App feature allows you to take or upload photographs, scan something, or attach a file, the App may request access to your camera, photo library or files.
We will use information you choose to provide through these features for the purpose for which it was submitted, unless another use is clearly explained to you.
You can control these permissions through your device settings.
2. How We Use Your Personal Information
We may use personal information to:
Create and manage your Capelli Remi account
Verify your age or eligibility for particular services
Provide free and paid memberships
Administer subscriptions
Operate our loyalty and rewards programme
Record and redeem loyalty points
Provide membership benefits
Provide exclusive offers and Deal of the Day
Process or confirm transactions
Respond to messages and customer enquiries
Provide customer support
Send important service and account notifications
Send promotional communications where permitted
Operate and maintain the App
Diagnose technical problems
Improve App functionality and performance
Protect accounts and prevent fraud or misuse
Maintain appropriate business records
Comply with legal and regulatory obligations
Establish, exercise or defend legal claims
We will not use personal information for purposes that are incompatible with the reason it was collected unless permitted or required by law.
3. Our Legal Bases for Processing
Under UK data protection law, we must have a lawful basis for processing personal information.
Depending on the circumstances, we may rely on:
Contract – where processing is necessary to provide your account, membership, subscription, loyalty programme or another service you have requested.
Legitimate interests – where processing is reasonably necessary for operating, protecting and improving our business, App and services, provided those interests are not overridden by your rights.
Consent – where you have specifically given us permission to process information, including where consent is required for certain marketing communications, device permissions or technologies.
Legal obligation – where processing is necessary for us to comply with applicable laws or regulatory requirements.
4. Marketing, Promotions and Offers
We may provide information about Capelli Remi products, services, stores, memberships, rewards, promotions and offers.
Where consent is required by law for electronic marketing, we will obtain appropriate consent before sending those communications.
You can unsubscribe from marketing communications or withdraw your consent at any time.
Where appropriate, we may continue to send essential service communications relating to your account, membership, subscription or use of the App even if you have opted out of marketing.
5. Sharing Your Information
We do not sell your personal information.
We may share personal information with trusted organisations where reasonably necessary to operate the App and provide our services.
These may include:
App development and technical support providers
Hosting and cloud infrastructure providers
Database providers
Account and authentication providers
Payment and subscription processors
Apple and Google where their platforms or services are used
Analytics providers
Crash-reporting and diagnostic providers
Push-notification providers
Email and communications providers
Professional advisers such as accountants, insurers or legal advisers
Regulators, courts, law enforcement agencies or other authorities where required or permitted by law
Service providers processing personal information on our behalf are expected to handle that information appropriately and only for authorised purposes.
Some third parties, such as payment providers and app-store operators, may act as independent data controllers and process information under their own privacy policies.
6. International Data Transfers
Some of the technology and service providers used to operate the App may process information outside the United Kingdom.
Where personal information is transferred internationally, we will take appropriate steps to ensure that the information receives protection as required by applicable UK data protection law.
This may include relying on recognised adequacy arrangements or appropriate contractual safeguards.
7. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet applicable legal, accounting, regulatory and business requirements.
Different types of information may therefore be retained for different periods.
We may retain certain information after an account is closed where necessary for purposes including:
Legal and regulatory compliance
Tax and accounting requirements
Fraud prevention
Resolving disputes
Responding to complaints
Establishing, exercising or defending legal claims
When information is no longer required, we will delete or anonymise it where appropriate.
8. Security
We take reasonable technical and organisational measures designed to protect personal information against accidental loss, unauthorised access, misuse, alteration or disclosure.
Access to personal information is restricted where appropriate to people and service providers who require it for legitimate business purposes.
However, no method of electronic transmission or storage can be guaranteed to be completely secure.
9. Children and Age Requirements
The App is intended only for users who meet the minimum age requirement specified in our App Terms and Conditions.
We may collect age or date-of-birth information in order to verify eligibility to use the App or access particular services.
We do not knowingly seek to create accounts for children who are below the minimum permitted age.
If we become aware that an account has been created contrary to our age requirements, we may take appropriate steps to restrict or remove the account and associated information.
10. Your Data Protection Rights
Under UK data protection law, you may have rights including the right to:
Request access to personal information we hold about you
Request correction of inaccurate or incomplete information
Request deletion of your personal information
Request restriction of processing
Object to certain processing
Request portability of certain information
Withdraw consent where processing is based on consent
Make a complaint to the Information Commissioner's Office
These rights are subject to applicable legal conditions and exemptions.
To exercise your rights, contact us at:
We may need to verify your identity before completing a request.
11. Account and Personal Data Deletion
You have the right to request deletion of your Capelli Remi App account and associated personal information.
If an account deletion option is available within the App, you may use that option.
You may also request deletion by emailing:
Please state that you are requesting deletion of your Capelli Remi App account and personal data and provide sufficient information for us to identify and verify your account.
Following a valid request, we will delete or anonymise personal information associated with your account unless we are legally entitled or required to retain particular information.
Information that may need to be retained can include transaction records, accounting information, fraud-prevention records, complaint records or information required in connection with legal claims.
Deleting your account may permanently remove your:
Account access
Loyalty points
Rewards
Membership benefits
Offers associated with your account
Other account-related features or entitlements
Once deleted, these may not be recoverable.
12. Third-Party Services and Links
The App may interact with or contain links to websites, platforms and services operated by third parties.
We are not responsible for the privacy practices of independent third parties.
Where you use a third-party service, its own terms and privacy policy may apply. We recommend reviewing those policies where appropriate.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to the App, our services, technology, business practices or legal requirements.
The latest version will be made available publicly, and the “Last updated” date at the top of this Privacy Policy will be changed accordingly.
Where appropriate, significant changes may also be communicated through the App or another suitable method.
14. Contact Us
If you have questions about this Privacy Policy, how we process your personal information, or would like to exercise your data protection rights, please contact:
After Pierce Labs LTD
Unit 8, Momentum Business Centre
Haslingden Road
Guide
Blackburn
BB1 2NF
United Kingdom
Email: contact@afterpierce.com
15. Complaints
If you have concerns about how we have handled your personal information, please contact us first so that we have an opportunity to address your concerns.
You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data protection regulator.