Privacy Policy
Effective Date: 15 September 2026
At After Pierce Labs Ltd, we take your privacy seriously and are committed to protecting your personal information.
After Pierce Labs Ltd operates the AfterPierce and Capelli Remi brands.
AfterPierce is our online retail and wholesale platform for piercing jewellery, piercing aftercare and related products.
Capelli Remi is our physical retail and professional piercing store brand.
This Privacy Policy explains how we collect, use, store and protect your personal information when you use the AfterPierce website, place an online order, make a wholesale enquiry, contact us, interact with Capelli Remi or otherwise provide information to us.
1. WHO WE ARE
The organisation responsible for your personal information is:
After Pierce Labs Ltd
Trading as AfterPierce and Capelli Remi
Company Number: [INSERT COMPANY NUMBER]
Registered Office: [INSERT REGISTERED OFFICE]
Registered in: England and Wales
Email: contact@afterpierce.com
For UK data protection purposes, After Pierce Labs Ltd will generally be the data controller for the personal information covered by this Privacy Policy.
2. INFORMATION WE MAY COLLECT
Depending on how you interact with us, we may collect the following information.
Personal & Contact Information
This may include:
Your name
Email address
Telephone number
Billing address
Delivery address
Information you provide when contacting us
Order & Transaction Information
When you make a purchase, we may collect information including:
Products ordered
Order value
Delivery information
Order history
Refund or return information
Payment status
Payment card information is processed securely by our payment providers. We do not normally receive or store your complete payment card details.
Wholesale & Business Information
If you apply for wholesale pricing or contact us as a trade customer, we may collect:
Your name
Business name
Business address
Business email address
Telephone number
Business type
Website or social media information where provided
Products or ranges you're interested in
Order and account history
Other information you provide as part of a wholesale enquiry
Capelli Remi Information
Where you contact us regarding a Capelli Remi store, piercing service or other in-store matter, we may collect information necessary to respond to your enquiry or manage the relevant service.
Some services may require additional information and separate consent documentation. Where appropriate, additional privacy information may be provided at the point that information is collected.
Website & Technical Information
When you use our website, certain information may be collected automatically, including:
IP address
Browser type
Device type
Operating system
Pages viewed
Approximate location derived from technical information
Referral source
Website interactions
Cookie and similar technology information
Please see our Cookie Policy for further information.
Communications
If you contact us by email, through our website, social media or another communication channel, we may retain your message and our response where reasonably necessary.
3. HOW WE USE YOUR INFORMATION
We may use your personal information to:
Process and fulfil online orders
Take and manage payments
Arrange delivery
Provide order confirmations and updates
Process returns, refunds and complaints
Respond to customer enquiries
Provide customer support
Manage wholesale enquiries and trade relationships
Verify eligibility for wholesale access where necessary
Respond to enquiries relating to Capelli Remi stores
Maintain appropriate business and financial records
Prevent fraud and protect our website and business
Improve our website, products and services
Understand how visitors use our website
Send marketing communications where permitted
Comply with our legal and regulatory obligations
Establish, exercise or defend legal claims where necessary
4. OUR LAWFUL BASES FOR USING YOUR INFORMATION
Under UK data protection law, we must have a lawful reason for processing personal information.
Depending on the circumstances, we may rely on:
Contract
We need to process certain information to fulfil an order, provide a requested service or take steps at your request before entering into a contract.
For example, we need your delivery information to send an online order.
Legal Obligation
We may need to retain or process information to comply with legal obligations, including accounting, taxation and consumer protection requirements.
Legitimate Interests
We may process information where it is reasonably necessary for the legitimate interests of our business or our customers, provided those interests are not overridden by your rights.
This may include:
Preventing fraud
Protecting our website
Managing customer enquiries
Improving our services
Maintaining appropriate business records
Consent
Where required, we may rely on your consent.
For example, we may ask for consent before sending certain forms of direct electronic marketing or placing non-essential cookies on your device.
Where processing is based on consent, you can withdraw that consent at any time.
5. MARKETING COMMUNICATIONS
We may send you information about AfterPierce products, jewellery, aftercare, Capelli Remi or other relevant offers where we have a lawful basis to do so.
Where consent is required, we will only send these communications if you have chosen to receive them.
You can unsubscribe from marketing emails at any time by:
Using the unsubscribe link contained within the email, or
Contacting us at contact@afterpierce.com
Unsubscribing from marketing will not prevent us from sending necessary service communications relating to an order, account or enquiry.
6. COOKIES & ANALYTICS
Our website may use cookies and similar technologies to:
Make the website function correctly
Remember preferences
Maintain shopping basket functionality
Understand website traffic and performance
Improve the user experience
Measure the effectiveness of marketing
Where required by law, non-essential cookies will only be used with your consent.
More information can be found in our Cookie Policy and cookie preference controls.
7. WHO WE SHARE YOUR INFORMATION WITH
We do not sell your personal information.
We may share personal information with trusted third parties where necessary to operate our business, including:
Website and ecommerce providers
Payment processors
Delivery and courier companies
IT and hosting providers
Email and communications providers
Analytics providers
Professional advisers such as accountants, solicitors or insurers
Service providers assisting with our business operations
Government, regulatory or law-enforcement authorities where legally required
These organisations should only receive information reasonably necessary for the relevant purpose.
Where third parties process personal information on our behalf, we expect appropriate data protection and security arrangements to be in place.
8. PAYMENT INFORMATION
Payments made through our website are processed using our authorised payment providers.
Your complete payment card information is generally entered directly into the payment provider's secure systems rather than being stored by After Pierce Labs Ltd.
Payment providers may process your information under their own privacy policies.
9. INTERNATIONAL DATA TRANSFERS
Some of the technology and service providers we use may process or store personal information outside the United Kingdom.
Where personal information is transferred internationally, we take reasonable steps to ensure appropriate safeguards are used where required by UK data protection law.
These may include recognised adequacy arrangements or approved contractual safeguards.
10. HOW WE PROTECT YOUR INFORMATION
We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, alteration, disclosure, loss or misuse.
These measures may include:
Secure website connections
Access controls
Password protection
Restricted staff access
Secure third-party payment processing
Appropriate technical security measures
However, no method of electronic transmission or storage can be guaranteed to be completely secure.
11. HOW LONG WE KEEP YOUR INFORMATION
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet applicable legal, accounting and regulatory requirements.
Different information may therefore be retained for different periods.
For example, certain order and transaction records may need to be retained for several years for tax, accounting or legal purposes.
Marketing information may be retained until you unsubscribe or we determine that it is no longer appropriate to retain it.
When information is no longer required, we will take reasonable steps to delete or securely dispose of it.
12. YOUR DATA PROTECTION RIGHTS
Depending on the circumstances, UK data protection law may give you rights including:
The right of access – to request a copy of personal information we hold about you
The right to rectification – to ask us to correct inaccurate or incomplete information
The right to erasure – to ask us to delete personal information in certain circumstances
The right to restrict processing – to ask us to limit how information is used in certain circumstances
The right to object – to object to certain types of processing
The right to data portability – to receive certain information in a portable format where applicable
Rights relating to automated decision-making where applicable
The right to withdraw consent where processing is based on your consent
These rights are not absolute and may depend on the circumstances and our legal obligations.
To exercise your rights, contact:
We may need to verify your identity before completing certain requests.
13. CHILDREN'S INFORMATION
Some Capelli Remi services may be provided to children with appropriate parent or guardian involvement.
Where personal information relating to a child is required for a service, we will handle that information carefully and in accordance with applicable data protection requirements.
Additional information or consent may be requested where appropriate.
14. THIRD-PARTY WEBSITES
Our website may contain links to websites or services operated by third parties.
We are not responsible for the privacy practices of websites we do not control.
We recommend reviewing the privacy policy of any third-party website before providing personal information.
15. YOUR RIGHT TO COMPLAIN
If you have concerns about how we handle your personal information, please contact us first so that we can investigate.
You also have the right to raise a concern with the Information Commissioner's Office (ICO), the UK's independent data protection regulator.
Information about your rights and how to make a complaint is available from the ICO.
16. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to our business, website, services or legal requirements.
The latest version will always be published on this page and the effective date will be updated accordingly.
CONTACT US
If you have any questions about this Privacy Policy or how your personal information is handled, contact:
After Pierce Labs Ltd
Trading as AfterPierce and Capelli Remi
Email: contact@afterpierce.com
Company Number: 13692096
Registered Office: UNIT 8, MOMENTUM BUSINESS CENTRE, HASLINGDEN ROAD, BLACKBURN, BB1 2NF
Effective Date: 15 September 2026